Why Freshness Matters for Coffee: Our Commitment to Quality
One of the most common questions we receive is about coffee freshness. Here’s what you need to know:
As a specialty coffee roaster, we prioritize freshness in every batch. The moment we roast and package our coffee into our specially designed bags, the clock starts ticking. Our goal is to deliver the freshest coffee possible to our customers within 2 weeks of roasting—whether you buy it directly from our roastery, a local café, or a specialty grocery store.
From our experience, a typical household consumes a 400g retail bag of coffee within 2 weeks on average. With this in mind, whole bean coffee that is ground fresh for each cup will stay fresh in its original packaging for this time frame.
How to Store Coffee for Maximum Freshness and Flavour
Our coffee bags are designed with oxygen and moisture barriers to keep your beans fresh for longer. In fact, whole beans will stay fresh in the bag for up to 4+ weeks. After that, you may notice a slight decline in aroma and flavour vibrancy, depending on your sensitivity.
For those who need to store coffee longer, we recommend splitting the bag into smaller portions and placing them in mason jars or freezer bags. Store these portions in the deep freezer, and remove only what you need. Allow the coffee to come to room temperature before opening. Never re-freeze or refrigerate coffee—this can affect its freshness and flavour.
Once coffee is ground, its freshness window drastically shortens. For the best experience, grind your coffee just before brewing. Freshly ground, freshly roasted coffee fills your space with an irresistible aroma, setting the stage for an exceptional cup. Isn’t the smell of fresh ground coffee universally adored?
If you don’t have a grinder, no worries—we can grind your coffee to the ideal consistency for your brewing method right at the point of sale. Unsure which grind is best? We’re happy to recommend the perfect grind for your coffee maker. This is one of the main reasons we don’t sell pre-ground coffee—it’s simply too stale by the time it reaches the shelf. Pre-ground coffee is often oxidized, resulting in a bitter, flat taste and a lack of aroma.
In contrast, the coffee you find at mass-market retailers is usually months or even a year old by the time it reaches the shelf. Even if it’s on sale, it’s likely approaching its sell-by date. Coffee from grocery stores often has a best before date that’s a year or more from the roast date. If the best before date is just 3 months away, that coffee was likely roasted 9 months ago. Even sealed in a bag, this coffee will have a flat aroma and a heavily oxidized, bitter taste.
At our roastery, we roast coffee to order and deliver to our retail partners weekly. Your assurance of freshness—roasted and packed, often within 24 hours of your order.