Café Pionero ensures that small-scale farmers receive fair prices for their coffee. Created by Jenny Zambrano after an earthquake hit her village in 2016, Café Pionero has created direct-trade between remote villages in the Andes Mountains and coffee lovers in Canada. This has resulted in better pay for the farmers, training and education seminars on sustainable farming practices, and employment opportunities – including some of the only paid jobs for women in Jenny’s village. Café Pionero aims to create lasting relationships, ensuring fairly traded coffee year after year.