about velvet sunrise coffee beans

At Velvet Sunrise Coffee Roasters, we carefully craft our fresh roast coffee beans for wholesale and retail customers. Our single origin coffee sourcing and roast profile development program that puts fine quality espresso and coffee within reach. Wholesale customers take advantage of our flexible roasting program to develop custom roasts and blends, private labels, and toll roasting. Extensive cafe support, consultation and training for staff and management are an integral part of our wholesale program.

Mark Hayward claims his recent transition from civil engineer to full-time coffee roaster was the easiest thing in the world. Not to say that he didn’t enjoy his previous job – in fact, quite the opposite. He loved his job as a project manager. “Every project was like climbing up a mountain. It was difficult getting up there, but once you reached the other side, you got to look back and appreciate all the hard work you had done.” He claims that running a business is essentially the same thing, but on a larger scale. When asked how he became interested in the coffee business, he said “Interested? I’m a fanatic, I’m a raving lunatic about coffee!”

He recollected his first encounter with home roasted coffee beans quite fondly. A woman had been roasting coffee near one of his sites downtown, and the smell was so potent that his curiosity was piqued. Turns out, her boyfriend was a green coffee merchant, a person who specializes in sourcing and importing green coffee beans. He started buying green beans from them, and from then on, he could be found roasting coffee under the exhaust hood every Saturday morning. It wasn’t until twelve years later that he decided to start his own business, Velvet Sunrise. “The difference in taste between freshly roasted coffee beans and the stuff that’s been sitting on a shelf for months was so dramatic that I thought everyone should get a chance to try it,” he said.

Established in 2009, the business has grown and flourished. Small shops and cafes, all the way from Port Perry to Hamilton, serve and sell Velvet Sunrise coffee beans, including The Village Grocer and The Mad Bean. Currently, Mark is roasting thousands of pounds of coffee every week.

Velvet Sunrise opens to the public Tue – Sat from 9 a.m. – 4 p.m. While it’s mainly a wholesale business, the inside of the store is warm and welcoming, the walls decorated with a few pieces of art that complement the orange, green, and brown walls. The big roaster hums away in the background, and the air constantly smells of freshly roasted coffee. “I love what I do, and I love the relationships we’ve developed with our customers. It doesn’t even feel like work.”

go cubes – the future of coffee?

go cubes

Sweet, portable, convenient, affordable, and better than a cup of coffee. These are a few claims made by Nootrobox about Go Cubes. Go Cubes are chewable gummy squares made from cold brew coffee, designed for an on-the-go energy boost when you don’t have time to sit down and sip. Each cube contains 50 mg of caffeine, which is equivalent to about half a cup of coffee. Sounds like a dream come true for busy caffeine addicts, right?

Go Cubes aren’t just coffee, though. They also contain nootropics (supplements that boost cognition) such as L-theanine, vitamins B3, B6, and B12, glucuronolactone, inositol, and folic acid. You can read more about this here. Most of these supplements have been proven to enhance cognitive function, although one review points out that inositol is only effective in much higher doses than Go Cubes contain. L-theanine in particular is a green tea extract that serves to counteract the jitters that some people experience when they have caffeine.

Reviews so far have been mixed. While everyone seems to agree that Go Cubes are convenient and effective, there have been some complaints about the taste. One reviewer said that it was “sweet… but after a couple of chews the taste instantly turned bitter.” Another likened the aftertaste to “drinking nothing but coffee for a week while not brushing your teeth.” Out of the three flavours – pure drip, mocha, and latte – the lighter latte flavour seems to be most popular. However, reviewers have pointed out that it’s very difficult to tell the flavours apart. There’s a mix in each package of four and they’re all varying shades of dark brown. Others complained of upset stomachs and bad coffee breath.

Odd taste aside, most reviewers agreed that the cubes simplified their morning and pre-workout routines, and helped them keep track of their caffeine intake. Are Go Cubes the future of coffee? Maybe not, but they’re certainly another fresh, innovative way to get your fix.

Cafe Pionero Ecuador honey

Café Pionero ensures that small-scale farmers receive fair prices for their coffee.  Created by Jenny Zambrano after an earthquake hit her village in 2016, Café Pionero has created direct-trade between remote villages in the Andes Mountains and coffee lovers in Canada.  This has resulted in better pay for the farmers, training and education seminars on sustainable farming practices, and employment opportunities – including some of the only paid jobs for women in Jenny’s village.  Café Pionero aims to create lasting relationships, ensuring fairly traded coffee year after year.Special coffee,

Crop: 2018
Region: Manabi, Ecuador
Process: Honey
Fragrance: Pear
Tasting notes: Juicy pear, Peach, Mango, Caramel
Price: $16.99 / 400 g




 

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solar eclipse espresso

This is one for team bold. An espresso on the full bodied, highly aromatic side.

origin  seasonal blend                               taste  bold, earthy, nutty

process  natural, washed                        brew  espresso, aeropress

recommended grind  espresso          use  16-17 g dbl espresso in 21 sec

$14.99 / 400 g




Honduras San Marcos

About San Marcos:  San Marcos in western Honduras is cooperative strictly high grown at an average elevation of 1400m. The coffee is hand sorted to remove any defects.

The Rainforest Alliance (RFA) is a non-governmental organization (NGO) working to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, address deforestation, climate change, systemic poverty, and social inequity. Third-party studies have shown the organization’s approach to be effective in raising both income and net revenue for farmers.

What’s interesting:  Honduras is now the largest producer of coffee in Central America, and 5th largest in the world.

Variety: Catuai, Caturra, Bourbon

Crop: 2018

Tasting notes: citric, chocolate, caramel

Price: $14.99 / 400 g